Tag Management Specialist Digital MK

There will never be a typical day at Accenture Digital, but that's why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Our clients operate at scale in international markets - you'll be working with famous brands and household names - no worrying about how to explain what you do to your family again!

We are looking for a Tag Management Specialist for our area of Marketing Operations.

Responsibilities:

• Website Auditing considering data layer for creating the tag management solution design
• Understanding client requirement & effectively translating requirements into tagging specifications and Solution Design References (SDR)
• Implement best practices in tag development & tag testing
• Implement re-usable JavaScript snippets that can be used across tagging requests.
• Experience with Google Tag Manager (GTM)

Candidates could be working from any cities inside Spain

Primary skills we are looking at are:

• UA360 to GA4 migration
• Integration of GA4
• E-Commerce Tagging

Requirements:

• Overall, 1 -3 years of experience with tag management
• Understanding of standard processes and best practices for tag management
• General Business Analyst skills in digital / marketing domain
• Knowledge of web Analytics domain
• Knowledge of GA360 and GA4 setting and configuration
• JavaScript, jQuery, HTML, DOM, Regular Expressions (Regex)
• Google Tag Manager - GTM
• Experience in using Browser developer tools for tag building & testing.

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